KickrBike CMF Design.
KickrBike is designed to bring outdoor biking experience into indoor training practice.
Segment: Fitness
Brand: Wahoo
Role: CMF Industrial Designer / Visual Designer
Location: Atlanta
Photo credit: https://www.wahoofitness.com/devices/smart-bike/kickr-bikeCMF Exploration.
Based on Wahoo marketing guideline and sport goods secondary marketing research, we form different CMF options to be evaluated.
